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COMPANY

Bobino thinks about solutions! Our vision is ‘an easier daily life through simple innovation’. One of our primary objectives for Bobino the past 12 years was to create something useful for our customers. Instead of making (things); we have tried to build a company with a collection of accessories that solved a problem and you can use every day. Our first product embodied this quality and was the basis for the identity of the brand: simple innovations. The Bobino brand stands for innovation, creativity, pragmatism and quality. In a crowded field of competitors, the Bobino identity stands out with its bold and minimalistic design language. Our brand and our people have roots in Italy, The Netherlands, United States, France, Colombia, Chile, Iran and a few other countries. This diversity has enriched our creativity with different perspectives.

 

HISTORY

We started 12 years ago with a simple solution to a common problem: “Where do I charge my mobile phone?” This innovation and design lead to the creation of our first product – THE PHONE HOLDER – which became a worldwide icon. Ever since, the mission of our in-house design team has been to create accessories that make your daily life easier. This approach has been rewarded with numerous awards for design, originality and quality. Today we have more than 20 products that help simplify your life at home, work and on-the-go. You can find a Bobino product in quality stores, almost anywhere in the world.  

 

VALUES

Bobino thinks about solutions! Our vision is ‘an easier daily life through simple innovation’. One of our primary objectives for Bobino the past 12 years was to create something useful for our customers. Instead of making (things); we have tried to build a company with a collection of accessories that solved a problem and you can use every day. Our first product embodied this quality and was the basis for the identity of the brand: simple innovations. We are proud of our products and accomplishments, but we typically don’t shout it from the rooftop. Instead we prefer to let our products and customers do the talking. Our core values can be recognized in our products. The qualities we strive for include:

Pragmatism – we design simple, useful solutions for common needs
Quality – from design to final product, we strive for durable solutions that work
Originality – creativity and innovation is what make our products unique Design – our minimalistic and bold design language focuses on functionality and simplicity that is timeless.

 

DESIGN PROCESS

Design is an essential part of the Bobino process. Be it our in-house development of products or when we take on outside design ideas. 

Research shows that product design can create not only “form” and “function” related value but also a self-expressive dimension, in other words, people express themselves with design. We therefore want to make sure it does look good on you!

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